Can clients clearly understand what you do, what you offer, and why it matters?

This report looks at how well your services are defined, packaged, and positioned in the market. It assesses whether your expertise is visible and easy to buy, or whether your offer still feels too broad, too custom, or unclear. It also examines whether you are seen as a recognised expert in your field and identifies the gaps that may be limiting stronger positioning.

Free for AFS

Strong businesses are built on strong relationships, but relationships alone are not always enough.

This report assesses your interpersonal foundations, including your network size, influence, referral potential, client relationships, collaboration habits, and stakeholder communication. It highlights whether your people systems are helping you grow through trust and advocacy, or whether valuable goodwill is not yet being converted into repeat business, referrals, or long-term authority.

Available inside the FB Academy

Are the right people able to find you easily?

This report evaluates your discoverability in the market and examines whether you are present in the places where your ideal clients actually search, browse, and engage. It helps you understand which channels currently support visibility, where discoverability is weak, and what changes could make your business easier to find and easier to remember.

Available inside the FB Academy

Being visible is one thing. Promoting yourself effectively is another.

This report reviews your current promotional activities, such as content, speaking, networking, social presence, partnerships, or outreach, and evaluates how consistently and strategically they support your business goals. It provides recommendations tailored to your specific situation so your efforts become more focused, credible, and commercially effective.

Available inside the FB Academy

Can potential clients see proof of the value you create?

This report examines whether you are showcasing enough credible, relevant, and up-to-date evidence of your impact, including testimonials, case studies, portfolio examples, brand consistency, and other trust-building assets. It assesses your current proof position and provides tailored recommendations to strengthen credibility, justify premium pricing, and support stronger buyer confidence.

Available inside the FB Academy

Do your ways of working support growth, or quietly slow it down?

This report assesses the efficiency and consistency of your core processes, from onboarding and delivery to capacity management, communication, and follow-up. It helps uncover whether your current operating model creates unnecessary stress, bottlenecks, or missed opportunities, and shows where better systems could improve quality, scalability, and day-to-day sustainability.

Available inside the FB Academy

Are you delivering consistently and systematically, or relying too much on personal effort and instinct?

This report looks at the consistency of your delivery, your quality standards, your client satisfaction practices, and your ability to measure and improve performance over time. It helps you understand whether your business is operating at a reliable professional standard and where stronger performance systems could improve results, confidence, and long-term reputation.

Available inside the FB Academy

Pricing is never just about numbers, it reflects positioning, confidence, and commercial structure.

This report explores the factors influencing how you price your services and highlights where you may be undercharging, over-relying on time-based pricing, or allowing clients to shape the commercial conversation too heavily. It helps identify pricing risks and opportunities so you can move towards a model that is fairer, more sustainable, and better aligned with the value you create.

Available inside the FB Academy

The assessment concludes with a Final strategic report, which brings together the findings from all eight components into one clear, integrated view of your business.

This final report highlights:

• your overall marketing and business maturity
• your strongest assets and competitive advantages
• the main gaps limiting growth or premium positioning
• the patterns and relationships between the different 8P areas
• prioritised recommendations for what to improve first, next, and later

Rather than leaving you with disconnected observations, the Final strategic report turns the full assessment into a practical roadmap, helping you strengthen your positioning, improve your proof, clarify your offers, refine your pricing, and build a more scalable, consultant-grade business.

Available inside the FB Academy